Ecommerce Photographer

As an ecommerce photographer, capturing high-quality images that represent brands accurately and attractively is my primary goal. Recently, I had the opportunity to work on a photoshoot for the Bugatchi fashion brand, I’ve being working for past 10 years as freelance photographer. Here’s a detailed look into the process and some tips for improving the cost and quality of commercial photoshoots.

Shoot Preparation

Commercial advertising photographers often work with creative teams to develop mood boards that align with the brand’s image. For the Bugatchi shoot, our creative team created a mood board that reflected the brand’s high standards and luxurious appeal. The models were booked by the company in-house team and flown in from NYC, LA, and Europe, to bring a diverse and high-fashion look to the shoot.

Preparation included planning all looks beforehand and steaming the clothes a day before the shoot. The shoot itself was a full-day event, lasting 10 hours and involving a dedicated team of stylists, makeup artists, models, videographers, and a creative director.

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Light Setup for Ecommerce Photoshoot

For the Bugatchi shoot, we used a 9-foot seamless white background and Profoto D2 lights. Our setup included an Elinchrom Indirect Litemotiv Octa Softbox on the left side of the model, a white V flat on the right, and a Matthews Butterfly/Overhead Frame above, with a Profoto D2 light facing down. This configuration provided even lighting for both the background and the clothing.

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My Secrets to Simplify Ecommerce Photoshoots

As a seasoned commercial lifestyle photographer, I have developed several techniques to streamline the photoshoot process and ensure consistency:

1. Use a Tripod: Ensures consistency across all shots and maintains stability.
2. Remote Button: Allows me to see the monitor and interact with the model while shooting.
3. AC adapter: Prevents the need to frequently replace camera batteries, saving time and reducing interruptions. Camera used: Nikon D850
4. Mark the Model’s Position: Setting up a mark for the model in the best light spot helps maintain consistency in lighting and positioning. Remind the model to stay on the mark for optimal results.
5. Team Involvement: Ensure that all team members are actively involved in the shoot and that the creative director is satisfied with the direction.

Photoshoot Details

• Location: Boca Raton, Florida
• Brand: Bugatchi fashion
• Team: Creative director, two stylists, makeup artist, two models, videographer, photo assistant, digital tech, and myself as the commercial photographer.
• Duration: 10 hours
• Output: 5000 shots, resulting in 95-105 looks
• Usage: 400+ images for the company website and partner sites

Final Steps and Post-Production

After the shoot, all images were sent to our in-house retouchers for post-production. The first round of editing was done on our company Ymage, ensuring the final images matched the original product colors.

Tips for Enhancing Ecommerce Photoshoots

1. Use Multiple Models: Helps showcase the diversity of the brand.
2. Prepare Mood Boards: Aligns the creative direction with brand standards.
3. Pre-Style Clothes: Ensures a smooth workflow on shoot day.
4. Model Fittings: Tailors clothes to fit perfectly.
5. Maintain Model Energy: Keep the team well-fed and motivated.
   

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Ecommerce Fashion Photography

Fashion photography for online shopping needs careful attention to detail to make sure each clothing item looks great. This means considering every aspect of the photoshoot, from the initial concept to the final post-production touches.

Ecommerce Photography Studio

In my role as a commercial brand photographer, I strive to bring out the best in each product, highlighting its unique features and ensuring it stands out in the competitive ecommerce market. For Bugatchi, the shoot took place in Boca Raton, Florida, where the company’s headquarters are located.

Our team made a mood board for the Bugatchi shoot that showed the brand’s high quality and luxury. The models were booked by our in-house team and flown in from various locations, including NYC, LA, and Europe, to bring a diverse and high-fashion look to the shoot.

Ecommerce fashion photographer

As a ecommerce photographer in Miami, I have extensive experience in managing the entire photoshoot process efficiently.

I was an ecommerce brand photographer. I worked with a photo assistant and a digital tech. Our goal was to ensure everything went smoothly. I took about 5000 photos throughout the day. Each day, I created 95-105 different looks for a project that lasted 10 days. In total, I created over 1000 looks for the project. Every angle of each look was photographed to provide full coverage for the brand’s website and sales platforms such as Neiman Marcus and Saks.

Clothing Photography for Ecommerce

When it comes to clothing photography for ecommerce, consistency and quality are key. During the photoshoot, it is important to maintain a high standard. This ensures that each product picture meets the brand’s standards. Additionally, it helps in attracting potential customers.

I hope this article provides valuable insights into the process of ecommerce photography. Stay tuned for more updates and tips on how to elevate your commercial photoshoots.

See you again soon!

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