Advertising photography for Karisma Resort, Mexico
As a New York Fashion Photographer, it was a little unusual for me when a client approached me to do work instead as a travel advertising photographer and shoot a campaign at the Karisma Hotels in Riviera Maya. Karisma Hotels & Resorts (Karisma), a renowned leader in hospitality management, operates a premier collection of award-winning properties throughout the Riviera Maya, Mexico, where guests savor a Karisma Gourmet Inclusive® Experience that fosters togetherness. Dedicated to providing exceptional services to third-party hotel owners and hotel asset managers, Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations including resorts with private swim-up and Infinity balcony pool suites, beach butlers, Beachfront Sky Massages, experiential dining, and cash-free transactions. Previously as a Miami Fashion Photographer, it was much more common to have fashion photography tied to hotels, resorts and the beach. So as I prepared for the assignment, I took off my New York Fashion Photographer hat, focused away from lookbooks, editorials and catalogs and began to think about what the client wanted and needed to convey the image and branding of their fabulous resorts. As a fashion photographer, especially a New York Fashion photographer, you think about the model and the clothes, but with the resorts, I needed my images to sell with emotion.